How Does A Strategy Benefit You?
Social media is a gateway to fans outside your platform. Having a consistent posting strategy can not only increase your discoverability and loyalty, but also build your personal brand!
Step 1: Identify Your Platforms
- Focus on 2-3 platforms, this helps avoid burnout from overextending yourself.
- Figure out the strengths of each platform you decide to use (short form videos, visual, interaction-based)
- Know your audience’s favorite platform! You want to know this so you know which platform may be your “Number 1”
Step 2: Create A Content Mix
- If you have a strategy, means you need a posting schedule!
- You want to have a mix of content to keep your page active and your users engaged.
- Examples:
- Teasers – SFW clips to promo content
- Thirst traps
- Personal touch – content to make your fans feel close to you like polls, Q&A’s, casual selfies
- BTS – prep, lifestyle, GRWM
- Niche content – posts that highlight your online persona
- Your pages should have a healthy mix of all different content
The 80/20 Rule
- 80% of your content should be for engagement (fun, relatable, personal)
- 20% should be promotional (camming schedules, links to other sites and shows, trailers)
- You want your social media pages to be a funnel to your adult sites, however, you will have a harder time converting followers if your page just looks like a sales ad. You need a large mix of your own content on these pages so you look authentic!
Step 3: Create A Simple Posting Schedule
- Make sure to be posting AT LEAST 3-5 days a week, if not every day!
- Post 1-2 times a day for consistency
- Incorporate your content mix so your page always seems fresh, you want your followers to look forward to your posts every day, ut not necessarily know what’s coming!
Play With Posting Times
- With algorithms always changing, time can be a factor into when your posts will get the most engagement.
- There are TONS of suggested times for posting on platforms all over the internet, take the advice and play with them! BUT, test out what works for you individually.
- This may take a lot of experimenting, don’t get discouraged during this time!
Follow Trends
- Stay up to date with popular trends, posting techniques and audios
- Relevancy will benefit you on social platforms!
- If you see a trend, find a way to make it work into YOUR niche!
- Don’t be afraid to try new things, the video you weren’t excited about posting may end up being a fan favorite!
Stay Engaged
- Remember to stay engaged with your fans and followers!
- At the end of the day, these are the people who are already or could potentially be new customers. Let them know you see them!
- Engagement will also help boost your content to new audiences organically, platforms love accounts that stay active!
Step 4: Branding And Aesthetic
- Let your content have a consistent color scheme, filter or font style.
- Create series that followers look forward to on your page.
- Keep your language and speaking style consistent.
- You can do signature poses or filming styles to help viewers recognize you.
- This will make your content feel professional and cohesive!
Final Takeaways
- Create content that feels like YOU! At the end of the day, it’s your page.
- Making a schedule will make you feel more organized and at ease.
- Stay engaged with your fans and followers.
- Don’t burn yourself out! This is just a bonus part of your job and it shouldn’t be making you feel stressed or overwhelmed. Give yourself grace and have fun with it!
Ashley Nicole is an experienced Social Media Manager who has been using her talents in the adult industry for the past 4 years. She is currently one of the managers of IGF Studios where she assists in Model Training and Media Management. Ashley hopes to continue to help models achieve growth and success through Social Media.
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