As more and more users are making the switch to the BlueSky app, it can be difficult to know how to create a successful account. This presentation is going to give you tips and strategies to help you gain traction as a content creator on the application. You will to be able toestablish a presence while the app is still early in it’s growth. You will learn the best practices for success on the app including content strategies, hashtag use and community engagement.
What is BlueSky?
Founded in 2019, BlueSky was originally a research initiative for Twitter (before it became X) but became its own independent company in 2021. It is a microblogging social media service. Users can share short posts containing text, images, and videos. The app is a decentralized social media platform that is similar to X, but is designed to be open and give users more control over their experience. It emphasizes community-building and authentic interactions, and is quickly gaining traction in the adult community.
Optimize Your Profile
Your first step when creating your BlueSky profile is going to be optimizing your profile and getting it set up for success! Follow these steps below to get the most out of your page.
- Clear Branding
Make sure your followers can see who you are and what your brand is through your profile photo, the content you post and the posts you share on your page.
- Good Bio
I recommend taking inspiration from other platforms you already have. Share who you are and links to where your followers can find you!
- Pinned Posts
Similar to other platforms, Bluesky has a pinned posts option. Take advantage of these feature with informative posts where people can find you OR posts that are doing well.
If you are able to execute these points throughout your profile you will be in a great standing spot to start growing your page!
Content Strategies
Creating content is your #1 priority, but making that content authentic is where you will start to thrive.
- Be Authentic
Stay true to your brand! Create content that feels like you and your online persona. BlueSky users value transparency! Don’t feel like you need to be creating content the same way that other users are, it takes away from your shine!
- Visual Appeal
Make sure your content includes a lot of images and short videos! This is a great opportunity to recyle content from Tik Tok and Reels. Having visual content will help users understand you and your brand to the fullest.
- Concise Posts
BlueSky does allow for longer-form content, but the most compelling content is always going to be concise impactful posts. Look at the content you were creating on X. Look at the posts you had high engagement with and try to follow that formula.
- Interactive Content
CREATE CONTENT THAT GENERATES ENGAGEMENT! Ask questions, create polls, make call-to-action posts for things you are promoting. Do anything to encourage interaction with your audience. This is where you will find the most success on the platform!
#Hashtags
Hashtags are extremely important on BlueSky, especially since this is a newer platform. The hashtags you use have the ability to reach new audiences and in return generate more followers. If you don’t like the way hashtags look, not to worry! There is a way to hide them and we will talk about it later in the post. Take advantage of this feature while you can, you have a larger benefit of using hashtags right now while the platform is still newer!
Here are some things you should keep in mind while creating hashtags.
- Use relevant hashtags
- Leverage trending topics
- Limit 3-5 hashtags for topics
- Create branded hashtags
- Mix popular and niche hashtags
Engagement
This is possibly the most important part of your success on any new platform. Engagement is what creates organic growth on your platform. Below are some steps you can take to create engagement on your BlueSky page.
- Interact Consistently
Respond to comments and replies, engage in discussions, communicate with your followers!
- Join Communities and Threads
Interact with comminuties that you relate to. These can be adult spaces, gamer communities, etc. Try to establish yourself in the space!
- Engage with Others
Interact with your peers’ posts, engage with large and popular posts, share and amplify similar content to yours. Creating relationships is crucial!
Be Consistent
Just like any other platform, consistency is key! Consider planning a content calendar or schedule for your posts. As of right now, not many scheduling platforms have the option for BlueSky, however the one that does support it is Deck Blue. This is a scheduling platform created specifically for BlueSky. You are able to schedule posts and hide hashtags if that is your preference. You can also use Graze Social, a custom feed building platform designed specifically for BlueSky. You can also easily create yourself a content calendar in Excel or Canva where you just manually upload the content you have planned out!
Final Points for Standing out on BlueSky
- Join now!! Get on the app while it’s still early so you can establish a presence and become a top account in your niche.
- Stay up to date on new features and algorithm updates on the platform.
- Collaborate and interacte with other creators and brands that fit into your niche. Make sure you know what peers are on BlueSky now!
If you are able to follow all of these steps, you will have much success on the BlueSky app and become a pioneer on the platform!
Ashley Nicole is an experienced Social Media Manager who has been using her talents in the adult industry for the past 4 years. She is currently one of the managers of IGF Studios where she assists in Model Training and Media Management. Ashley hopes to continue to help models achieve growth and success through Social Media.
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